I’m Rachel Clarke and this blog is about integrated and digital marketing, looking at how brands use digital to promote their products and how this fits in with their more traditional channels. I also intend to explore the people and processes behind the marketing. To keep you amused I’ll be taking a look at the never-ending stream of ‘virals’ plus the odd conference and seminar here and there.
I’ve been interested in digital work for years, both inside and outside of work. I spent time implementing marketing websites for Diageo and most recently was a Digital Strategist for an advertising agency.
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