Toronto, ON/New York, NY - October 9, 2009 - b5media today announced that Eric Yuzpe has been named the company’s new vice president of sales. Yuzpe brings a tremendous amount of experience to the team, having co-founded well known family focused online media company, Kaboose Inc.

At b5media, Yuzpe will utilize his proven expertise to lead the sales of b5media’s online advertising programs and significantly grow their customer base as the company continues to focus efforts on creating a strong portfolio of online lifestyle and entertainment brands. Increasing interest in deeply integrated conversational campaigns has prompted b5media to expand with new services and strategies for advertisers to effectively market their brands.

"This is the first step for b5media to move into an exciting growth phase," said Elaine Kunda, b5media president and chief executive officer. "Having the right leadership team in place will be critically important in order to capitalize on potential that has yet to be fully realized at b5media. Eric’s knowledge and track record as a successful online advertising sales executive will be incredibly beneficial for the company. We consider ourselves very fortunate to have Eric join us ."

"I have known of b5media for quite some time and always felt there was tremendous potential to grow the company as a leading online publisher in the lifestyles and entertainment space” said Yuzpe. “After meeting with Elaine and starting to work with the leadership team, I’m even more confident that this is an amazing team to be a part of and an incredible opportunity for myself and the company."

During his tenure at Kaboose Inc, Yuzpe was instrumental in growing the company from an idea to one of the top-five most visited family destinations online in North America. Today it is a top 10 global internet destination for over 5 million kids and families a month looking for entertaining, interactive and educational content and was recently acquired by Disney.

Prior to Kaboose, Yuzpe was vice president of sales for interactive "edutainment" software start-up, Digital Fusion Multimedia Corporation. In this capacity he oversaw all business development and sales efforts and led the strategy and implementation of a multitude of large scale CD-ROM and Internet-based initiatives. A native of Toronto, Ontario, Mr. Yuzpe has lived in New York City since 2004.