MARLBOROUGH and TORONTO - June 2, 2008 - Chitika Inc. (www.chitika.com), a leading full service advertising network, and b5media Inc. (www.b5media.com), a global new media network specializing in subjects ranging from entertainment and news, to business, technology and sports, today announced a strategic partnership centered around Chitika's recently launched Premium Ads program. As part of this deal, Chitika's Premium Ads service will be available to b5media's entire network of over 350 high quality websites and blogs.

With a proprietary patent-pending ad targeting platform backed by a premium network, Chitika offers advertisers access to more than 2 billion monthly impressions, and over 60 million monthly unique visitors, and is uniquely positioned to leverage large-scale user behavioral activity to deliver highly targeted and effective ads to online users. Chitika is increasingly expanding its' network reach beyond product related websites, catering to a larger and broader set of content channels such as Finance, Autos, Health, Fitness & Travel, Clothing, Sports & Outdoors, Kids & Family, Home & Garden, and Gadgets & Electronics. Launched earlier this quarter, Chitika | Premium ads are specifically designed to monetize Chitika's now larger and more diverse publisher base of over 20,000 sites.

b5media's diverse network of over 350 premium blogs across all popular vertical categories is an ideal strategic network partner for Chitika's new ad program. Having already proven to deliver a significant boost in overall revenue for untargeted ad placements, the Premium Ads program is being adopted throughout the b5media network. "We found Chitika's Premium Ads relevancy coupled with the high CPM yield to be uniquely suited for our entire network" says Jeremy Wright, CEO b5media. "The most interesting aspect of Chitika's new Premium ad program is that the ads will only show up when there is a targeted and relevant offer to the user, which in turn helps deliver higher ad revenue for us."

"We are extremely happy and thrilled to partner with b5media and connect their user base with premium advertisers within our network," says Venkat Kolluri, CEO of Chitika Inc. "Our goal is to continue to innovate and bring to market effective online ad solutions and services, empowering both our publisher clients and our advertisers." More information about Chitika's new Premium Ads program is available at: http://chitika.com/premiumads.php

About Chitika
Founded in 2003, Chitika Inc. is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 20,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers, and engaging them in relevant, brand-specific or product-specific conversations. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For more information, visit: www.chitika.com

About b5media Inc.

b5media Inc. is a global new media network featuring a wide variety of topics ranging from entertainment and lifestyles to sports and technology. With over 350 blogs, including Problogger, eBeautyDaily and Healthbolt, b5media reaches nearly 10 million unique visitors and receives 30 million page views a month. Launched in September 2005, b5media is a venture-backed company based in Toronto, Canada. For more information, visit: www.b5media.com