“Celebrity news, style and the stuff you care about”

NEW YORK, NY and TORONTO — February 17, 2010 — b5media, Inc., a leading online media company, has launched a new entertainment and lifestyle site, Crushable.com, which debuted today as an interactive–and addictive–destination for young women.

Staffed with a powerhouse of experienced entertainment and online editors, led by digital media impresario Elizabeth Spiers, Crushable.com marks the first new launch for b5media as it transitions from a new media network of blogs into a global entertainment lifestyle media company.

Crushable.com offers young women a compelling mix of entertainment, celebrity and lifestyle content, with breaking news, fashion features, and videos. It addresses issues young women care about deeply but are covered superficially elsewhere, knowing when to get serious and when to have a sense of humor.

“We’re excited to unveil Crushable.com, which will help drive b5media’s content in a new direction,” said Elaine Kunda, chief executive officer and president of b5media. “The modern day woman is not one-dimensional, and b5media’s sites will provide a combination of insightful and witty features and news that people need to stay informed.”

“I’m thrilled to offer young women an online escape that reflects their interests and sensibilities,” said Erin Carlson, Crushable’s Editor-in-Chief. “We have an intelligent and unapologetic obsession for all things entertainment, through a wide spectrum of content that provides authenticity and humor. We’ll be live-blogging the Oscars, decoding a reader texts from their exes and offering tips on accessible ways to mimic Lady Gaga’s alien style, and much more.”

“The launch of Crushable marks the beginning of a series of exciting new launches for b5media,” says Spiers. “I look forward to watching our team and our traffic grow.”