New York and Toronto (January 25, 2012)—Crushable—the smart, irreverent pop culture and celebrity gossip news site published by B5Media—has named Jenni Maier its new Editor-in-Chief. The announcement was made by B5Media group publisher and CEO Elaine Kunda.
Maier joins Crushable from COED Media Group (CMG), where she served as Executive Director, managing close to 100 writers and overseeing editorial for CMG’s three properties: CollegeCandy, COEDMagazine and Busted Coverage. Under Maier’s leadership, CMG’s traffic not only doubled, but all three sites also saw increased audience engagement and social media interaction. Prior to her role as Executive Director, Maier was Senior Editor at CollegeCandy, where she oversaw daily content production as well as on-site marketing.
“Jenni’s keen sense and passion for all things pop will be a valuable asset to Crushable,” said Kunda. “She is digitally savvy and has a great understanding of what our audience wants. We are excited to welcome her to our team.”
Maier began her blogging career in college by writing stories for BravoTV.com and a Senioritis column for CollegeCandy. After graduating, she began freelancing for several lifestyle and humor sites, including Guyism, Brilliant But Canceled, Heavy, Abroad101, Campus Socialite, 89th and Broke and Zug.
“Crushable is a great brand with a powerful voice and I’m so happy to be taking over the team,” said Maier. “I’m thrilled to have the excuse to obsess over pop culture and celebrities like it’s my job—because in fact, it is.”
A New York resident, Maier holds a B.S. in Television, Radio and Film from Syracuse University.
About B5Media
As one of the fastest growing media networks devoted to women, B5Media is the publisher of prominent lifestyle websites, Blisstree, Crushable, The Gloss, The Grindstone and Mommyish. Across the network, women find new places to discover relevant, meaningful content as their lives move from one phase to the next. With more than 3.7 million unique visitors per month, B5Media sites span the topics of entertainment, career, fashion, beauty relationships, parenting, health and wellness. For more information, visit www.b5media.com.
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For Immediate Release
Contact:
Abby Berman (The Rosen Group)
646.695.7044 / abby@rosengrouppr.com