—Partnership Commences On World AIDS Day and Seeks to Inspire Action—

New York and Toronto (December 1, 2011)—B5Media—leading lifestyle network and publisher of Blisstree, Crushable, The Gloss, The Grindstone and Mommyish—has partnered with ONE—a non-partisan advocacy organization dedicated to the fight against extreme poverty and preventable disease around the world— to help shed light on the issues facing women and inspire others to make meaningful change.  The partnership kicks-off today on World AIDS Day, when B5Media and ONE will educate people worldwide on the facts about HIV/AIDS, what it’s like to live with the disease and how to prevent it.

Across the B5Media network, each property will highlight specific issues with regard to HIV/AIDS including stigma in the workplace, depictions in pop culture, treatment advice and more. As the partnership expands, B5Media will tackle additional topics in the ONE campaign including health, hunger and transparency.

“This is an opportunity to come together to educate, empower and inspire,” said Elaine Kunda, CEO and Group Publisher, B5Media, who also serves as a member of the Committee for the Advancement of Girls and Women. “As ONE works to give people a voice, B5Media is thrilled to provide the platform and connect them with our loyal readers to stimulate discussion and prompt change.”

Backed by a movement of more than 2.5 million members, ONE achieves change through advocacy. ONE’s campaigns raise public awareness and pressure political leaders to support smart and effective policies and programs that save lives, put kids in school and improve futures.

“The voice is a very powerful tool,” said Jeff Davidoff, Chief Marketing Officer, ONE. “Tapping into the scale of B5Media’s network, we can effectively communicate the critical problems facing women around the world, give a voice to the powerless and work to hopefully end the AIDS pandemic.” 

About B5Media

As one of the fastest growing media networks devoted to women, B5Media is the publisher of prominent lifestyle blogs Blisstree, Crushable, The Gloss, The Grindstone and Mommyish.  Across the network, women find new places to discover relevant, meaningful content as their lives move from one phase to the next. With more than 3 million unique visitors per month, B5Media sites span the topics of entertainment, career, fashion, beauty relationships, parenting, health and wellness. For more information, visit www.b5media.com.

About ONE

ONE is a global advocacy and campaigning organization backed by more than 2.5 million people from around the world dedicated to fighting extreme poverty and preventable disease, particularly in Africa. For more information please visit www.ONE.org.