June 26th,2007

It’s a USG World!

By Mark

There’s lots and lots (and lots) of user-generated content such as blogs, Wikis, videos and personal Web sites being consumed and created these days but how big are both communities?

According to eMarketer, the number of user-generated content users will climb from 128-million in 2006 to 147.5-million in 2007 and 253.6-million by 2011.

Meanwhile, the number of content creators will jump from 117.9-million 2006 to 136.5-milllion in 2007 to 237.7-million by 2011.

In an interview with eMarketer, John Horrigan of the Pew Internet & American Life Project said the Web “shifting now to user-generated content; it shows people engaging with the Internet in a number of different ways in their lives. It shows that people are pretty interested in using the technology to put something of themselves on the Internet, not just pull down information from the Internet.”
Here’s a couple of charts for those who believe a picture tells a 1,000 words:

Usg Consumers

Usg Creaters

The Conversation

DCWebsiteAnalyst on October 27th, 2007 at 21:15

I just reading this morning, shoot, I forgot which blogger, that was traveling in China for the month and they mentioned how the Chinese where taking social networking in droves. This week’s Business week has an executive mentioning around 30 to 40 million Chinese are reaching “middle class” standards a year, so it’s not unexpected that the potential outside the US is far, far greater than our own numbers…

…just gotta pick up Mandarin, though. :)

User generated content isn’t just a fad, it’s becoming a fast implementing commodity in some ways. But you have to wonder how quickly this will water down, as major news outlets will begin to implement the very same concepts.. Washingtonpost, Newsweek, etc, are all putting up user generated content areas as fast as they can, so at someone you have to wonder how many “profiles”, links to your friends, video sharing components will you want to keep submitting with. Don’t look now, but Myspace.com seeing it’s first drops in usage, got to wonder how they are going to plug that hole.

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