b5media

September 21st,2005

How New is “New”?

By Jeremy Wright

We’ve gotten some flack for calling b5 a “new” kind of blogging network. Honestly? It was a throw-away tagline in the Wordpress settings that we never really got around to changing. Call it marketing fluff. Call it optimism. Call it laziness. Call it whatever you want.

It needs changing, though, as we readily admit that while we are doing some new things (focussing on our bloggers, working in niche areas, getting lots of women bloggers on board), this isn’t really a completely new kind of blogging network.

So,the “new” is gone. We don’t know what the tagline for the network should be (”a forgetful kind of blogging network”, “a jerkoff of a blogging network” and “three chickens and a dino” all came to mind). But, we definitely came off as jerks by not fixing that bit.

For now, it’s just “b5media.com - a blogging network”. We’ll figure out what makes us new eventually, but we’ll probably stay away from using the word “new” even when we do ;-)